Sony's Services and Nonprofit Organization

Sony has always excelled by coming up with new innovations to improve its consumer experience with the console. It recently announced its long-teased online TV service, known as the PlayStation Vue, which will include about 75 channels for each market with TV shows, movies and other programs from major networks and local stations without a cable or satellite subscription. It will mark the first multi-channel television service that runs over the Internet and bypass traditional cable and satellite TV providers.  It’s Sony’s attempt to dominate consumer households beyond video games, turning the PlayStation console into an all around console.

As far Non-profit goes, Sony has been involved with other organizations throughout the years. Such noticeable includes the days following the Great East Japan Earthquake in which Sony engaged its employees and has undertaken a number of activities, working closely with nongovernmental organizations and nonprofit organizations to contribute to immediate relief efforts and long-term recovery. Also In the United States, both Sony Pictures Entertainment Inc. and Sony Electronics Inc. received awards based on assessments of the maximum score of 100% in the Corporate Equality Index from the Human Rights Campaign Foundation as companies that create ideal working environments for lesbian, gay, bisexual and transgender employees.