Sony's Product Concept

This chapter includes aspects of products like packaging and trademark and product mix in which Sony provides a set of goods and services for the PlayStation. Some of these include PlayStation plus membership, latest games, Bluetooth headsets and controllers. Some elements were altered along with new products being released in order to satisfy the target markets expectations. Most noticeable change was the  $100 price drop on the PlayStation 4 compared to its predecessor (PlayStation 3 at $500) at the time of its release. This marketing strategy has been successful thus far due to selling more consoles than it originally projected. It makes the console affordable enabling Sony to make enough money over a long period of time compared to its competition (Microsoft Xbox one) which retailed at $500 at the time being of its release. Sony makes sure to keep their customers satisfied with the latest products to benefit its consumers.