Sony PlayStation encourages its consumer to buy
their product. They do this in a number of ways. Every year video game
conventions are held regarding news on its product where executives come to
discuss with an audience directly. While this is happening, Sony is utilizing
personal selling. They discuss new video games, updates, and updates that will release
soon and go on ranting about all the great things it’ll do and use the media to
further induce personal selling. And in doing so, it’ll usually gets consumers
excited and convinces them on investing on the new products. Although advertisement
gets you interested, it’s usually the personal selling that gets the sale
going. It’s important for retailers selling Sony products such as GameStop to
train its associates to promote and sell so that it may build customer
relationships and enhance a customer experience on purchasing. Due to this
technique, PlayStation has been successful over the years in being able to
provide consumers with its products and has excelled in meeting its quota.
It’ll continue as more products release in the future.
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