Sony's Marketing Channels and Retailing

During the week, I went to visit a video game chain store known as GameStop. GameStop specializes on video game software and hardware. Information regarding the PlayStation 4 can be seen throughout the store regarding promotions for new games, discounts and deals for trading in old games or systems toward the purchase of a PlayStation. Prices at GameStop range at different prices, which I feel is usually affordable for its kind of consumers. A pre-owned game may average between $10-40. New games usually average at $60 and Hardware ranges from $50-$400. The store also offers a membership card to its consumers known as power up rewards card in which the consumer gets a discount on all items sold in the store including New merchandise, software and hardware. Sony doesn't have a store of its own, so it sends its product including the PlayStation 4 made from manufacturers to retailers including GameStop and e-retailers where it can be purchased. Overall, whenever I visit GameStop, it’s usually a relaxing and easy-going experience. Service is always great. As a consumer of the store, I always find what I’m looking for regarding the PlayStation 4.