Sony goal
is to position itself as a leading
global provider of consumer electronics and entertainment. Two key drivers of
new growth that have been viable for this are non-game content and services
combined with enhanced network capability.
Playstation
continues to redefine interactive consumer entertainment with groundbreaking
products and service that appeals to people trying to keep up to date with the
latest technology. As technology has redefined throughout the years, Sony has
changed its traditional marketing to concentrating more on marketing through
social media in sites such as facebook, youtube and instagram. Since so many
people around the world are involved with social media, there’s a bigger target
market in which it could spread its message and keep up to date with the latest
apps, video games, etc.
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