Sony's Ethics and Social Responsibility

Throughout the years, Sony has been known for creating products such as the playstation to enhance society's experience with up to date technology as it is big on getting on. In May 2003, Sony adopted the Sony Group Code of Conduct, which sets  policies about  ethical business practices and activities on such topics as respect for human rights, safety of products and services, environmental conservation and information.   When using Sony Entertainment Network, This includes your use of any sharing or communication features available that allow you to share messages, comments, pictures, photographs, videos, game assets, game videos and other information.

Sony consist of 7 Corporate social responsibilities as listed below.

1.Management
2.Environment
3.Product Responsibility
4.Responsible Sourcing
5.Training and Development
6.Community Engagement
7.Innovation

 These CSR are described in Sony Group Code of Conduct below.


"It is the core corporate responsibility of Sony Group to the society to pursue its corporate value enhancement through innovation and sound business practice. Sony Group recognizes that its business activities have direct and indirect impact on the societies in which it operates, and therefore sound business practice requires that business decisions give due consideration to the interests of its stakeholders including shareholders, customers, employees, suppliers, business partners, local communities and other organizations. Personnel must endeavor to conduct the business of Sony Group accordingly."

Sony believes such CSR activities of each employee can realize the sustainable society and advance Sony's business value.

Playstation's Strategic plan

Business Strategy for sony playstation is diversity. Playstation differentiates its product from other competing consoles such as Microsoft’s Xbox and Nintendo’s Wii U. Its sleek look makes it the most visually attractive system as well as the graphics are better. Currently the PS4 specs make room for faster graphics compare to the Xbox One, combined with Sony's choice in superior system memory.

The easiest way to understand Sony’s position with the PS4 is to review the mistakes it made with its previous console price.  With the Price ranging from $499 to $599, the PS3 was more expensive than both the Xbox 360 ($299-$399) and the Nintendo Wii ($249). This time around, The PS4 price was the more tempting deal at launch: $399 for the console and DualShock 4 controller. Xbox One was more expensive at $499 for the system, Xbox One controller and Kinect.

This holiday, Sony will be releasing the PlayStation TV – which streams the Internet to a video screen just like Roku and Apple TV do with a game controller, memory card, HDMI cable and other goods for $139.99. Much cheaper than the PS4 ($399) or its main competitor, Microsoft’s Xbox One ($499 with Kinect sensors). With the game network, the PlayStation TV will be able to play many titles on any TV. 

If Sony’s plan works this winter, it’ll figure out how publishers and developers can make money on their old titles without having to make brand new games.

Brief to Sony

Sony Computer Entertainment America LLC (SCEA) is responsible for keeping PlayStation® growing and thriving in the United States, Canada and Latin America. Based in San Mateo, California, SCEA serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Corporation of America Inc. 

Sony makes advanced hardware that enables the most talented developers to produce vanguard titles and set new standards in interactive entertainment. Its goal is to make a family of products that completely changes the definition of home entertainment. It doesn’t matter if you’re a hard-core gamer whose thumb calluses can deflect machine gun fire or if you just love Blu-ray movies, PlayStation® entertainment products have something for you.