Sony's Segmenting and Targeting Market

Sony PlayStation market segment are gamers. When it comes to demographic segmentation, age, gender and income are taken into consideration. According to Sony, the main geographic segments of the PlayStation 4 consist of the Northern America market, the Japanese market and the European market. Sony’s demographic segmentation divides the market of the PS4 in male and female, old and young players and expands its business to a wider mainstream of entertainment. Such example includes most first person shooter games are rated M for mature which means that u have to be 17+ to purchase the game in store. Other games are labeled E for everyone, T for teen, and E+10 for everybody over 10 years old. Gender also comes in play when new apps are added to the console. Most cultural distinctions, different needs and demands of individuals, and diversities in customers’ buying behaviors require market segmentation of companies to satisfy their customers effectively.